From Suits to Soul

Business as poetry.

Poetry:

- comes from pain
- comes from joy
- inspires feelings
- isn’t for everyone

Imagine infusing these ideas in your entrepreneurship:

- what pain have you experienced that you’d love for have others to avoid?
- how do you experience joy in your work?
- what positive feelings do you want to inspire in others?
- what if you only focused on the few and not the flock?

Following a path in business that feels more free-range and less factory takes a different approach.

- ditch the business plans
- ditch the spreadsheets
- ditch the growth hacks

… for now.

Start with you.

Go inside.

And see what’s there.

Once you’ve found that spark then you make a start.

You’ve done it the hard way.

Now it’s time for the happy way.

A more poetic and purposeful way.

- find the spark
- use your skills
- follow the right structure
- service your soul

This is YOUR happy startup.