Soulful Selling
A heart-led journey to finding customers you care about.
The 3 reasons why purpose driven entrepreneurs find it hard to sell are:
- they’re fearful of rejection
- they’re not clear about who they help
- they’re not clear about how they help them
If you think about selling is about trying to convince someone to do something they don’t want to do they then you’ve set yourself up for failure.
You’re not that kind of person.
You don’t want to manipulate people.
You want to help them.
From the heart.
When you’re selling you’re not convincing, you’re trying to get to the truth (thanks for this @Tad Hargave).
What’s the truth?
It’s whether or not you’re a fit.
- do they trust you
- do they desire the change you’re wanting to help them with
- do they think it’s the right time
- do you care
If you can nail all four then you’ve got a sale.
How do you do that?
- listen to what they want
- learn what they need
- show them what’s possible
- end with an offer
Simple to do.
Hard to execute.
But it’s possible, with practise and support.
All you need is
- clarity about who you want to help
- commitment to helping them
- connection to their journey at a personal level
- community to give you confidence to keep trying
This is soulful selling.
This is getting to the truth and finding a match that nourishes them and nourishes you.
Good luck!